Taking Care of Business – Mobile Strategy
Mobile strategy is more than knowing that your customers use their smart phones or tablets to look up your address. In order to thrive in 2012 and the next several decades you need to understand and plan for mobile customers and apps.
Embrace The Reality
Many Business owners are actually threatened by how mobile their customers have become. You can’t have an attitude of competition with this technology and survive, you have to understand it and figure out how to use it, or fail. The first step is understanding that we’ve gone beyond the information age to the communication age. This means that your customers will want more than an address and a product catalogue. You will need to figure out how to connect, interact, engage, create, and share with your potential and existing clients.
And not only do you need to understand how mobile technology affects you know, you also need to keep a handle on where it is going. For instance one projected and just starting wave of the future is the use of Intelligent Personal Assistants. This is allowing consumers to ask their mobile device a question in regular language, and have the device answer back the same way. Or scan a code to get not only your price, but the price of the same product at your competitors store around the block. If you don’t understand these types of changes you won’t be able to keep up and prosper.
Customers Aren’t Patient
The world used to move slower, people could wait a few minutes for you to look things up or wait on other customers. Sadly no one wants to wait for you to figure things out. They want what they want now. So take advantage of the mobile revolution and have an app designed that will give your customer your store layout, allow them to find their product, and maybe even pay for it right their without standing in line! Amazing what you might be able to accomplish with your technically astute customers.
Your sales people should have the same abilities. Your customers should never be better prepared than your own sales force.