The BPS Blog

Social Networking For Business – Using Flickr

20/04/2012

Flickr isn’t yet as popular as many of the other social platforms. However it can still be a great tool for your business. Flickr is an online photo management and sharing application. What this means to your business is the ability to use images to represent your business in a more personal way. This can allow you to connect with people who are passionate about the topics they talk about.

First Step: Use Flickr Communities to build awareness and authority. You do this by joining discussions that are happening inside targeted Flickr groups.

An example of how you would use this: If you are a florist. Search for [floral arrangements] and then look through the Groups listed on the right-hand side.

Click into any of those groups to see a list of discussions taking place. This will help you connect with people who are obsessed with flowers or who are talking about different arrangements. By becoming involved in these discussions and the group chats you become the Go To Expert on this subject. And you can bet that the next time one of these community members has an engagement they need a flower arrangement for, you’re going to be on the short list of companies they seek out. It’s all about building those relationships before you need them.