The BPS Blog

Social Networking For Business – Facebook

27/04/2012

Facebook is often looked at is being one of the more personal of the social medias. Businesses that do really well have learned to let their customers interact and be part of the business.  This can be done by making short posts about what you are working on, new customers, new dishes if you are a restaurant, etc.

First Steps: Invite your customers to Friend you. This may initially take an offering, a coupon that is available only through facebook, or some push where you try and sign everyone up for a drawing. To keep things going, make use of the Facebook Questions Feature.

The Questions feature on Facebook can be used to poll your audience on things you have going on. An example of this would be to ask them what their favorite item is on the menue, or their favorite way to use your product, or what product they’d like to see, or what color they’d like to see it i. Depending on the type of business you have will influence the questions you ask. The point is to get customers or clients talking to you and each other.

It is important to note that Facebook likes this type of interactive content. This means that anything posted through the Questions feature will naturally get more visibility than a simple Facebook status. More visibility and engagement will increase your EdgeRank score and provide a boost to the rest of your content. This means everything is more visible to existing clients an for new clients searching for your type of business. The higher your EdgeRank Score, the higher the likelihood your updates reach your fans via the news feed.