The BPS Blog

Social Networking for Business – Building a Twitter Following

13/04/2012

Twitter is all about the network. Whenever you a business tweet it’s sent out to the people in your network, who then have the ability to share your content with their unique network and so on. The stronger you build your network, the greater potential reach for your content.

First Step: Build a local audience

Begin by listening to the keyword-related conversations that are occurring within 15-, 25-, maybe even 50-miles of your location. You can do this by using’s Twitter’s Advanced Search to search [keywords + zip code or other location code].

An example of how you might use this: If you’re a local car mechanic, use this search to find the people within driving range who are experiencing car trouble. Follow them and reach out.

You can also use Twitter Directories like WeFollow, Twellow and Tweepz to identify other local Twitter users. Create a list of people in your area who would benefit from your service. Now when you spend time on Twitter, it will be much more relevant to your business.

Unless you want to sit at your computer all day, you really need a phone that handles social networking with ease. This should be this years business expense if you don’t have one already.