Business Plan Services

• The section needs to read well in a positive yet realistic tone.
• It must not be too fragmented into subsections to impair overall readability and detract from the appropriate tone for the target reader type
• The length of summary should not exceed two pages, to include:-
  

-One or two sentences to clearly and succinctly describe the client’s activity
- A brief description of the company's unique features.
- Any relevant background details including, where relevant,

1. Details of when and why the company was formed.
2. Details of any IPR
3. A description of the marketing history of the product/service.
4. Outlines the company's annual sales, profits and overall performance to date.

- A brief description of key management.
- One or two sentences highlighting the size of the market and its growth potential
-Details of the nature and proposed source of the company’s funding requirement.

• Details of the business’ background, where applicable, highlighting milestones in its development or performance.

• A description of its activities, highlighting its competitive advantage
• Objectives
• Readiness for market
• Future activities

• This section needs to establish the credibility of the management team.
• List key management positions, outlining the primary job duties and responsibilities assigned to each position.
• Identify the individuals who are expected to fill each position and summarise each person's prior business experience and skills to illustrate how they are suitable for the relevant role
• Provide an explanation of how deficiencies /skills gap will be overcome.
• Identify the future management and personnel requirements to accommodate the business’ growth
• Illustrate the business’ existing structure in an Organisation Chart, showing anticipated changes/migrations within that diagram
• Explain the use of non-Execs, partners and sub contractors where appropriate

• Target customers – identify and quantify
• Market trends, size, segmentation, positioning

• Competitive analysis

• Market strategy, pricing, promotional plans, selling channels
• Details of any test marketing
  

• Premises
• Materials and suppliers
• Equipment
• Staffing
• Transport and distribution
• Insurance and legal
  

• Overview
• Sales, profit and cashflow models
• Sensitivity analysis
• Notes on financial projections, assumptions
• Funding requirements – how much is needed, why, repayment/exit?