The subject of the Centre for Entrepreneurial Learning’s “Enterprise Tuesday” in Cambridge the other week was entitled “When vision meets reality”! One of the founders and the CEO of a company developing biopharmaceutical technology for new cancer treatments gave the talk.
For most starting a new business, “vision meeting reality” would be about when our great ideas are tested by the reality of trading. Do people actually buy our wonderful product or service in sufficient numbers and at the price we anticipated? But that wasn’t the concern of these two guys. Their “vision meeting reality” was about overcoming the technical challenges of molecular engineering. The commercial challenges didn’t even enter their thinking. Why not?