The BPS Blog

Aspiring to be a “Cambridge Killer”?

13/04/2012

Tony Quested’s review “Cambridge ‘Killers’ –Technology’s Most Wanted” published yesterday in “Business Weekly” (see http://www.businessweekly.co.uk/hi-tech/13898-cambridge-killers-technologys-most-wanted) paints a truly impressive picture of Cambridge businesses, each a world leader in its sector or with the potential to be such a leader. In order to have attained this status these businesses have, between them, raised billions of dollars of investment.

Is your business one of these “Hot 100”, “Killer50” or “Ones2Watch”? Should it be? Could it be?

In order to attract the type and level of funding necessary for your business to achieve its true commercial potential and with it, the accolades it deserves, a business plan communicating the real customer benefits of the technology and translating that into a clear commercial “value proposition” is essential. Such an exercise has to be honest, objective and rigorous. It has to be founded in commercial, market reality. But it also has to demonstrate an inspirational vision for investors and customers alike.

Is this something you can do yourself? Don’t worry, help is at hand! Call 01223 853611 or email roger.hetherington@bizplans.co.uk.